There’s little that’s as iconic to American life as McDonald’s. The fast-food joint that started in the year 1940 has evolved a lot from that first store in Illinois. Fads, fashions and special menu items have all come and gone, but the one thing that has stayed the same, that McDonald’s had always been known for is its golden arches.
The company has been known for its iconic arches for decades and has decided to put their personal branding aside for the day in order to support a cause. However, it’s not the traditional type of purpose that we typically see big companies supporting. It’s not the fight to end cancer or bring fresh water to those who don’t have it.
No, McDonald’s had decided that they would symbolically flip their iconic “M” upside down to look like a “W” in honor of international “Women’s day,” which is in fact, a real holiday. If you aren’t up to date on your feminist holidays, then one should know that this is being celebrated today and, according to The Hill, McDonald’s is buying into it big time:
“McDonald’s will flip its iconic ‘golden arches’ logo upside down on Thursday in honor of International Women’s Day.
The fast food chain will reverse its ‘M’ logo to a ‘W’ on its social media platforms, and 100 of its locations will have special ‘packaging, crew shirts and hats, and bag staffers’ to celebrate the day, according to Business Insider.
‘In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants,’ Wendy Lewis, McDonald’s global chief diversity officer, said in a statement to the publication.
One McDonald’s location has even flipped the ‘golden arches’ logo on its sign. The franchisee of the Lynwood, California location told Business Insider she flipped the sign in honor of International Women’s Day.
— Rodolfo figueroa (@Fatone250) March 7, 2018
Saw this McDonald’s sign upside down in Lynwood. 😂🤣😂💀 pic.twitter.com/MFrf4rudzi
— Reuben Hernandez (@reuben81691) March 7, 2018
McDonald’s spokesperson Lauren Altmin told CNBC the company ‘take[s]’ pride in its diversity.
‘We have a long history of supporting women in the workplace, giving them the opportunity to grow and succeed,’ she said. ‘In the U.S. we take pride in our diversity and we are proud to share that today, six out of 10 restaurant managers are women.’
Other national brands are also changing their normal logos and packaging in honor of International Women’s Day.
Brawny will replace the man in its paper towel logo with a woman as part of its #StrengthHasNoGender campaign, and whiskey brand Johnnie Walker is putting a woman on its logo for a limited edition ‘Jane Walker’ bottle.”
Unfortunately for McDonald’s, once you’ve started trying to appease the beast, their entire focus will be on everything you do. Attempting to make their corporation more “woman friendly” didn’t work well. Their efforts to make themselves well loved by the feminist agenda turned out to shine a flashlight on all of their practices.
While a conservative would say that a corporation, such as McDonald’s, is allowed to run it’s business any way they wish, once feminists found out that they were making a token gesture, it just wasn’t enough. In fact, according to Fortune it actually backfired big time:
“But some were not a fan of the fast food giant’s stunt. Naysayers decided to poke fun at the move, with one Twitter user suggesting that ‘Now that it was inverted to make a ‘W’ for women, reversing it will make it an ‘M’ for men. Forever.’
Meanwhile, other Twitter users pointed to the hypocrisy of the chain celebrating women’s day while continuing to underpay its staff. One wrote, ‘You could also provide livable wages, better benefits, equal pay, legitimate career paths for the future, paid maternity leave…Or you can flip a logo upside down that works too.’
Of course, McDonald’s isn’t the only brand capitalizing on the holiday that is intended to represent women empowerment. Brands from Mattel to Nike have created products or campaigns in celebration of International Women’s Day. Another fast food brand, KFC, changed the Colonel Sanders logo to be one of Mrs. Claudia Sanders. Google employed 12 female artists for its Google Doodle.”
McDonald’s might have been trying to do a beautiful thing for the ever passionate and empower feminists, but they found out the hard way that political correctness isn’t a destination, it’s a journey. It’s a journey that if you choose to take it, the terrain will continuously change, and should you get lost, and fall along the way, your companions will gladly kick you as they pass.
Giving in to social pressures can be a good thing. It’s how we got things like better safety regulations. However, giving in to fake holidays because a group of people has a constant, insatiable need to feel special never ends well.